THE CHOICE IS ALWAYS YOURS!
Individuality . Flexibility . Surprise
A LA CARTE
HA LONG & DA NANG
In this campaign, Chiic Digital has followed these two tones of voice for each hotel - À La Carte Danang Beach which has been branded for around 10 years & À La Carte Hotel & Residence Ha Long which has been launched for over 01 years. We are way too honored to have a mission to outstand each hotel's characteristics, as well as aim to empower the whole unique selling points of À La Carte Hotel Group.
À La Carte Hotel & Residence Ha Long - the newest “member” which promises to save the tourists in a fulfilling holiday of experience and exploration. This member bring a message of “Get away unlocked to the wonder”
À La Carte Danang Beach - one of the pioneer hotels which is located on the beach street of Danang. In this campaign, Chiic Digital desires to highlight the outstanding characteristics of À La Carte Danang Beach, toward a modern vibe of life concepts. Their core value is “The choice is always yours!
MEDIA & PRODUCTION
Highlighting the key message of À La Carte Hotel Group in every shooting, from interior photography to product photography, we choose the bright tone, marked by some blue vibe as its nearly beach location. We aim to bring a fresh breath to the watchers and create bright & elegant feelings throughout all social platforms.
À La Carte Ha Long Bay
Following the mood & tone of À La Carte Hotel & Residence Ha Long, Chiic Digital have done the photoshoot of whole exterior & outlets interior with color grading of warm, luxury and clean. We aim to bring the audience a feeling of relaxing but being close as your home away from home.
À La Carte Da Nang Beach
À La Carte Danang Beach follows the condotel platform, featuring 100% apartment/ studio, Chiic Digital has focused on Interior Photography to show off all corners of each room, kitchenette, bedrooms, and living rooms, etc. As well as in product photography, we also put it in a uniquely bright tone, the combination of blue & white to outstand the brand's characteristic.
Chiic Digital has shown two styles of two hotels based in À La Carte - À La Carte Danang Beach & À La Carte Hotel & Residence Halong, yet following the color tone of cerulean - the featured point of this brand. One is the “old man” of Danang coastal tourism and one is the “young man” looking at the Halong Wonders. Following this, we set the mood for each hotel differently, via the layout of social post below:
A LA CARTE HA LONG
A LA CARTE DA NANG
In every video project, it is not merely commercial TVC, but we also put in it the key message, paired with the story which is following the topic of each season.
Besides, the story will be attached with the services' value of the hotel, both of delivering the meaningful message and reaching more audiences to know about the hotel's uniquely high-quality services.
Chiic Digital also has a role of renewing hotel's website. We have upgraded the website to optimize the reach to the audience when stepping in with minimal effect, easily transitioning from pages to pages with the eye-catching images and good content of every page. Beside, we created a greatly updated booking engine to turn lookers to bookers, help them easily see the information of rooms, services and make them book their stays immediately.
Check out the website at: https://alacartedanangbeach.com/
FESTIVE SEASON CAMPAIGN
Based on the statement "The Choice is yours!", Chiic Digital has built the festive campaign for À La Carte with message of "Choice-ful Festive", which will bring customers the multi-experience throughout the Festive Season.
We have done strategy plans of Festive promotions & activations, including full roles, take a look below!
À La Carte Hotel are in the period of “crowded” promotions and activations to attract more tourists to Danang & Ha Long, hence, Chiic Digital has done the proposal of ads campaign to up its sale through those attractive promotions.
EMAIL MARKETING & SEO
Chiic Digital has done Email Marketing for À La Carte Danang Beach by designing it with a diverse theme, based on each topic. Yet, we still keep the color of the brand, then adding basic typography and the eye-catchy images to get more reach from the audience.
Director: Chou Ng
Account Manager: Rosalie Dinh
Marcom Manager: Van Ha
Strategic Planner: Hong Phuc
Art Director: Hoang Dam
Producer: Manh Truong
Creative: Duong Nguyen
Designer: My Dung
Food Photographer: Quang Cuong
Food Stylist: Son Minno
Assistant: Lil Quynh