SPOT LIGHTENING HA LONG COASTLINE
WYNDHAM LEGEND
HA LONG
Wyndham Legend Halong is the first hotel in Bai Chay claimed the international five-star standard by a global hotel chain (Wyndham Hotel Group).
Known as the hotel with its outstanding conference system and attracting the business customers, Chiic Digital takes a role of marketing to expand the target audience for Wyndham Legend Halong, making it memorable for the leisure customers with a variety of high-quality services & experiences.
The unique point of Stelia Beach Resort is Mediterranean Architecture, tourists coming here can feel the deep freshness of ocean, sky and generally surrounding nature. Particularly, this architecture and huge area of this resort make Stelia Beach Resort be recognized as “The Best Architectural Resort 2022” by World Luxury Resort
Chiic Team has done this photoshoot with the ultra view for audiences' eyesight to indulge in the extraordinary spacious campus surrounded by the freshness of over 40-year lush forest, as well as the ocean’s breath overthere
Nghinh Phong Tower- known as an iconic of Tuy Hoa- has become the must-visit destination here. From 𝗦𝘁𝗲𝗹𝗶𝗮 𝗕𝗲𝗮𝗰𝗵 𝗥𝗲𝘀𝗼𝗿𝘁’s location, you can totally feel the cultural beauty of this landmark. Hence, Chiic Digital has also focused on this iconic to make audiences find more the uniqueness of this resort
ARCHITECTURAL PHOTOGRAPHY
𝗦𝘁𝗲𝗹𝗶𝗮 𝗕𝗲𝗮𝗰𝗵 𝗥𝗲𝘀𝗼𝗿𝘁 - embraces the main tone of blue and white evoked the romance and ‘Bohemian’ ocean- is meant to be a relaxing retreat that connects the human with nature and make them feel at ease- is meant to be a relaxing and intimate retreat that connects the human with nature and make them feel at ease. In this project, Chiic Digital has focused on the unique Mediterranean-inspired architecture details of 𝗦𝘁𝗲𝗹𝗶𝗮 𝗕𝗲𝗮𝗰𝗵 𝗥𝗲𝘀𝗼𝗿𝘁, such as arch details, the palette of nature, even the furniture details, etc.
WEB DEVELOPMENT, SEO & SEM
With the flexibility in our design style, Chiic Digital also created the landing page for this program on the website. This display has been designed with the aim to attach the attention of audiences, as well as help them transfer from page to page easily and get efficient information from this site
Check it out: https://steliabeachresort.com/
SOCIAL MEDIA
Throughout all posts on social media, Chiic Digital has focused on the unique selling points of Stelia Beach Resort. Specializing in the visual category, we’ve used the image with a wide angle with the minimal typography to show off the entire beauty of architecture and nature as well; besides, the content applied for posts on social media is created simply, clearly but include the poetic art in. Hence, even though this resort continuously releases promotions, we still turn in not in the commercial way too much, and the audiences can feel the emotions within when coming across this on Facebook.
On Instagram in particular, Chiic team has created the theme which is only applied for Stelia Beach Resort with the moody lifestyle photos & overall landscape photos with some short contents to catch the audiences' eyes when surfing on our Instagram feed.
BRANDING DESIGN
As 𝗦𝘁𝗲𝗹𝗶𝗮 𝗕𝗲𝗮𝗰𝗵 𝗥𝗲𝘀𝗼𝗿𝘁 is ‘dressed in’ the immersive Mediterranean Charm through award “The Best Architecture Resort 2022” - voted by The World Luxury Resort; Chiic Digital has applied the nature-inspired color palette, especially blue & white which reminds us of ocean, sky and sparkle sand to evoke the ‘Bohemian’ vibe for audiences.
Throughout design and guidelines for the resort, Chiic Digital also uses AVERTA font along with the minimalist graphic design. Images used for 𝗦𝘁𝗲𝗹𝗶𝗮 𝗕𝗲𝗮𝗰𝗵 𝗥𝗲𝘀𝗼𝗿𝘁’s designed products are often those which highlight its architecture and the landscape here. Usually seen on social posts, we avoid doing typography on the main detail and take advantage of the space on the photos, with the aim of making the architecture more outstanding and attracting eyesight from audiences.
Team Credit
Director: Chou Ng
Account Manager: Tuong Vy
Strategic Planner: Cinny Nguyen
Art Director: Quang Than
Producer: Nam Nguyen
Designer: Felix Truong
Food Photographer: Kin Ngo
Assistant: Honne Tran