THE JW HOLIDAZE

JW MARRIOTT EMERALD BAY 
​PHU QUOC

Embark on a journey back in time to Christmas in 1920s with the ‘Holidaze’ season at JW Marriott Phu Quoc Emerald Bay. Chiic Digital invites you to relive the Christmas atmosphere of this bygone Victorian era in a luxury “Lamarck University”- architecturally simulated by JW Marriott Phu Quoc Emerald Bay.

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Client

JW Marriott Phu Quoc

Year

2022

Our Role

Branding, Visual & Production

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Inspired by the nostalgic Christmas of the Victorian bygone, we have used the Melon Honey and Carllosta fonts with the palette of gold and warm dark tones, to bring a ‘redolent’ of retro, warm but still cover the luxury style of JW Marriott Phu Quoc Emerald Bay already.

Besides, those social media posts become more eye-catching thanks to our identical and creative layout throughout the ‘JW Holidaze’.

SOCIAL MEDIA 

Based on the brand's guidelines, we customized many more creative layouts to both incorporate the spirit of the 1920s and ensure the consistency of the brand.

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​MULTI-MEDIA DESIGN

Throughout this Christmas ‘Holidaze’, we have created an identical retro theme for the visual kits including the POSM, OOH, Menu, etc.

BRAND VIDEO

Vibrant style & dynamic motion video editing with the color palette that is made up of warm earth tones with accents of pink and silver that create a warm, luxury feeling.

POST-PRODUCTION

Experience the flawless fusion of local culture and modern international touch

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ADVERTISING

Goolge Display Network, Meta Advertising

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​Team Credit

 

Director:                          Chou Ng

Account Manager:          Minh Pham

Art Director:                    Quang Than 

Producer:                        Jamie Tran

Editor:                             Thao Truong

Assistant:                        Jun BD