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A BRIGHT MOVE OF SPIRIT

Nourish   .  Rest  .   Empower

SENNA WELLNESS
​RETREAT

Hidden among the bustle & hustle or the urban area, Senna Wellness Retreat exists as ‘a bright move of the spirit’ for humans. In this campaign, Chiic Digital desires to express the healing vibe from the journey of mind nourishment and energy regeneration.

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Client

Senna Wellness Retreat

Year

2022

Our Role

IMC, Branding, Visual & Production

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Senna Wellness Retreat- A tranquil destination hidden among the cultural Bac Ninh Province for tourists. It is not a basic resort, but exclusively offers all those unique therapeutic experiences, which aims to support in accordance with the criteria: Mind Nourishment & Healing and Energy Regeneration. Chiic Digital will make sense for this campaign - ‘𝐀 𝐛𝐫𝐢𝐠𝐡𝐭 𝐦𝐨𝐯𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐩𝐢𝐫𝐢𝐭’- by these below projects.

''AN TINH'' PHOTO COLLECTION 

An Tinh’ basically means peace, tranquility and especially self-healing. We named it ‘An Tinh’- ‘A Healing’ as Senna Wellness Retreat has entirely shown us a still vibe when stepping into. 

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In this photoshoot, Chiic Digital put a portrait of a genteel feminine woman dressed in bright tone custom, besides, we already applied a warm tone- brown, dark red, yellow- for the audience's multisense relaxing even if you've just felt it by your eyesight.

ACTIVATION

Workshop "MEDITATION & WISDOM MEDITATION:Source of Happiness and Success from Inner Strength, Firmness, Insight" presented by Buddhist Monk 𝑲𝒉𝒆𝒏 𝑹𝒊𝒏𝒑𝒐𝒄𝒉𝒆, 𝑮𝒆𝒔𝒉𝒆 𝑻𝒂𝒔𝒉𝒊 𝑻𝒔𝒆𝒓𝒊𝒏𝒈 - Parson of Sera Mey University Great Monastery, South India.
The workshop is attached to delivering teachings of connection, inspiration and spirituality. Here is known as a unique campaign for guests in their healing journey.

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A FESTIVE SPIRIT- A HEALING CHRISTMAS

Distinct from the festive dynamism, Christmas’s spirit at Senna Wellness Retreat maskovers to a body & mind healing journey. From all the corners, the calming warmth is clearly shown for the tourist. Retreat- meditation- gathering is the words as Chiic Digital desires to attach in every our outcome photos.

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BRANDING IDENTITY

Owing to its identity of tranquility and soul healing, Chiic Digital has applied the color tone of ‘Earth’, meaning the dark colors such as brown, dark red, moderate orange, etc; with the aim to bring a deep feeling for the audiences. 
From display font and design guidelines, we’ve chosen Cambria & Nunito font in a Minimalism style. Chiic Digital already used wide-angle photos with a horde of space, simple typography with a spacious distance among letters, to create the vibe of airiness, we can soar you in every eyesight then.

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​Team Credit

 

Director:                          Chou Ng

Account Manager:          Minh Pham

Art Director:                    Quang Than 

Producer:                        Nam Nguyen

​Designer:                              Minh Hang

Editor:                             Thao Truong

Assistant:                        Jun BD

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