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MEDITERRANEAN CHARM

Sanctuary Retreat

STELIA BEACH
RESORT

Being inspired from the elegant artsy world, the architects said that they brought the portrait of the Mediterranean into ๐—ฆ๐˜๐—ฒ๐—น๐—ถ๐—ฎ ๐—•๐—ฒ๐—ฎ๐—ฐ๐—ต ๐—ฅ๐—ฒ๐˜€๐—ผ๐—ฟ๐˜ - which aims to satisfy tourists by its cultural and architectural values. With this aim, Chiic Digital also offers a “Mediterranean Charm-Sanctuary Retreat” campaign for all the audiences by these things below.

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Client

Stelia Beach Resort

Year

2023

Our Role

IMC, Branding, E-commerce,

Visual & Production

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 The unique point of Stelia Beach Resort is Mediterranean Architecture, tourists coming here can feel the deep freshness of ocean, sky and generally surrounding nature. Particularly, this architecture and huge area of this resort make Stelia Beach Resort be recognized as “The Best Architectural Resort 2022” by World Luxury Resort

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Chiic Team has done this photoshoot with the ultra view for audiences' eyesight to indulge in the extraordinary spacious campus surrounded by the freshness of over 40-year lush forest, as well as the ocean’s breath overthere

 

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Nghinh Phong Tower- known as an iconic of Tuy Hoa- has become the must-visit destination here. From ๐—ฆ๐˜๐—ฒ๐—น๐—ถ๐—ฎ ๐—•๐—ฒ๐—ฎ๐—ฐ๐—ต ๐—ฅ๐—ฒ๐˜€๐—ผ๐—ฟ๐˜’s location, you can totally feel the cultural beauty of this landmark. Hence, Chiic Digital has also focused on this iconic to make audiences find more the uniqueness of this resort

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LIFESTYLE  
PHOTO COLLECTION 

To clarify the unique Mediterranean style of ๐—ฆ๐˜๐—ฒ๐—น๐—ถ๐—ฎ ๐—•๐—ฒ๐—ฎ๐—ฐ๐—ต ๐—ฅ๐—ฒ๐˜€๐—ผ๐—ฟ๐˜, Chiic Digital has used the “human” in shooting as a way of insufflating the evocation of ocean in architecture for audiences. Taking advantage of the on-the-top designed corners, the interior architecture including 2 tones of blue & white and the comforting posing of the models dressing in the minimal Bohemian-inspired outfits, we perfectly highlight the message “Mediterranean Sanctuary” to readers.

By this Lifestyle Photoshoot - “Mediterranean Sanctuary”, Chiic Digital figure out 3 words for an escape here: Retreat, unique and luxury

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ARCHITECTURAL PHOTOGRAPHY

๐—ฆ๐˜๐—ฒ๐—น๐—ถ๐—ฎ ๐—•๐—ฒ๐—ฎ๐—ฐ๐—ต ๐—ฅ๐—ฒ๐˜€๐—ผ๐—ฟ๐˜ - embraces the main tone of blue and white evoked the romance and ‘Bohemian’ ocean- is meant to be a relaxing retreat that connects the human with nature and make them feel at ease- is meant to be a relaxing and intimate retreat that connects the human with nature and make them feel at ease. In this project, Chiic Digital has focused on the unique Mediterranean-inspired architecture details of ๐—ฆ๐˜๐—ฒ๐—น๐—ถ๐—ฎ ๐—•๐—ฒ๐—ฎ๐—ฐ๐—ต ๐—ฅ๐—ฒ๐˜€๐—ผ๐—ฟ๐˜, such as arch details, the palette of nature, even the furniture details, etc. 

WEB DEVELOPMENT, SEO & SEM

With the flexibility in our design style, Chiic Digital also created the landing page for this program on the website. This display has been designed with the aim to attach the attention of audiences, as well as help them transfer from page to page easily and get efficient information from this site
โ€‹Check it out: https://steliabeachresort.com/

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SOCIAL MEDIA


Throughout all posts on social media, Chiic Digital has focused on the unique selling points of Stelia Beach Resort. Specializing in the visual category, we’ve used the image with a wide angle with the minimal typography to show off the entire beauty of architecture and nature as well; besides, the content applied for posts on social media is created simply, clearly but include the poetic art in. Hence, even though this resort continuously releases promotions, we still turn in not in the commercial way too much, and the audiences can feel the emotions within when coming across this on Facebook.
 

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On Instagram in particular, Chiic team has created the theme which is only applied for Stelia Beach Resort with the moody lifestyle photos & overall landscape photos with some short contents to catch the audiences' eyes when surfing on our Instagram feed.
 

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BRANDING DESIGN

As ๐—ฆ๐˜๐—ฒ๐—น๐—ถ๐—ฎ ๐—•๐—ฒ๐—ฎ๐—ฐ๐—ต ๐—ฅ๐—ฒ๐˜€๐—ผ๐—ฟ๐˜ is ‘dressed in’ the immersive Mediterranean Charm through award “The Best Architecture Resort 2022” - voted by The World Luxury Resort; Chiic Digital has applied the nature-inspired color palette, especially blue & white which reminds us of ocean, sky and sparkle sand to evoke the ‘Bohemian’ vibe for audiences.

Throughout design and guidelines for the resort, Chiic Digital also uses AVERTA font along with the minimalist graphic design. Images used for ๐—ฆ๐˜๐—ฒ๐—น๐—ถ๐—ฎ ๐—•๐—ฒ๐—ฎ๐—ฐ๐—ต ๐—ฅ๐—ฒ๐˜€๐—ผ๐—ฟ๐˜’s designed products are often those which highlight its architecture and the landscape here. Usually seen on social posts, we avoid doing typography on the main detail and take advantage of the space on the photos, with the aim of making the architecture more outstanding and attracting eyesight from audiences. 

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โ€‹Team Credit

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Director:                          Chou Ng

Account Manager:          Tuong Vy

Strategic Planner:           Cinny Nguyen

Art Director:                    Quang Than 

Producer:                        Nam Nguyen

โ€‹Designer:                               Felix Truong

Food Photographer:       Kin Ngo

Assistant:                        Honne Tran

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