THE MOMENTS THAT MAKE LIFE RICHER

TUI Blue Rebranding Campaign

TUI BLUE NHA TRANG
BRANDING

Located in the heart of bustling Nha Trang City, representing many well-known attractions which is the best choice for those who love the sea & travel discovery. Chiic Digital proudly joins TUI Blue from the very beginning of their exciting journey to introduce a cutting-edge brand, making its debut in the vibrant city of Nha Trang.

Client

Our Role

TUI BLUE Hotel

Branding Design

Web Development

Commercial Photography

Year

Share

2024

TUI BLUE Nha Trang is re-launched from an old hotel and belonging to a group from Germany, therefore, Chiic Digital has a role to rebrand it by building a new website, creating Key Visual with photography in this 1st stage.

COMMERCIAL PHOTOGRAPHY

Clearly look at our shooting projects for TUI BLUE Nha Trang, you can see we put a light tone of blue in every preset of images, we do it which aim to follow their brand guideline, as well as outstand the perspective of “Ocean surrounding" of TUI BLUE Nha Trang.

- Besides the services, outlets. accommodations photography, Chiic has a variety shooting angle of their contributors - staff. We have caught staffs' feelings when they work in all the lifestyle images. It shows the heartfelt in service providing, to affirm the slogan “The hotels designed for you!”

WEB DEVELOPMENT

Level up its website by the “tidy & decent” layout, modern and chic inspired, combined with the easily-transfer effect to uplift the customers' experience and they will find it convenient to search for information.

Also apply smoothly API connect throughout group booking engine and reputation platform such as Tripadvisor for instant booking & review. AI & chatbot integration to work effectively with the hotel's CRM and PMS

Jump to the website:

https://tuibluenhatrang.com/

BRANDING DESIGN

Following the style of Modern Chic, hence, Chiic Digital always thrive to make this brand more elegant, more modern and luxury to attract their right target audience. With that direction, Chiic Digital has set the elegant font TuiBlue which is used for all their digital products & POSM, and the sub-font Calibri to harmonize the layout of each item, make the information on it clearer, but satisfying the eye-sight of the customers.